01 / THE MAIN EVENT
One platform.
Multiple ways to auction.
Scheduled online sales, real-time live bidding, or the atmosphere of the auction floor connected to online bidders through simulcast.
ON THE FLOORONLINE
WHITE-LABEL AUCTIONS. AUTOMATED WORKFLOWS.
Run the auction.
Own the experience.
Your brand. Automated listing workflows. Online, live and simulcast auctions. Turn photos and voice or typed details into listing drafts, white-background product images, estimated values and suggested bids for your review. Connect credit card processing in one complete platform.
Meet your new AI product generatorNot ready for a demo? Get updates
A LOOK INSIDE YOUR NEXT AUCTION
MBMYRTLE BEACH
AUCTION
POWERED BYAUCTION
AUCTION COBRA
The collector’s edit.
LOT 028
LOT 028TIMED AUCTION
1881 Morgan Silver Dollar
Liberty obverse · Ungraded sample
Current bid$85
24 bidsClosing in 02:34
Desktop, tablet, phone.One branded experience.
Myrtle Beach Auction branding preview · illustrative lots and bids.
YOUR NEXT CHAPTER
STARTS HERE.
STARTS HERE.
THE ENGINE BEHIND THE EXCITEMENT
Built for the room.
Ready for the world.
Your auctioneer brings the energy.
Auction Cobra connects automated listing workflows, bidding and credit card processing in an experience built around your brand.
One platform.
02 / THE CATALOG
Automated identification
and listing creation.
Identify products from photos plus voice or typed details. Create suggested titles and descriptions for review, with bulk uploads and drag-and-drop images to keep your catalog moving.
028
1881 Morgan Silver DollarPhotos · AI draft · Review
03 / THE COLLECTION
Integrated credit
card processing.
Connect credit card processing, save payment methods and use automated charging for winning bids.
Winning bid/Auto-charge
04 / THE BIDDER
Made for the way
people bid.
A mobile-first bidding experience with clear countdowns, current bids, bid history and automated outbid alerts by email or SMS.
You've been outbidLot 028 · Your next bid is one tap away.
05 / THE LIVE WORKFLOW
AI-assisted live
auction cataloging.
Product identification and description drafts support your team during live and simulcast auctions. Use photos with voice or typed details through mobile intake to help present each lot clearly.
AI PRODUCT GENERATOR
Automated prep.
Your final say.
Add product photos and voice or typed details. AI identifies items and drafts suggested titles and descriptions. Automated photo cleanup adds a clean white background.
ESTIMATED VALUES · SUGGESTED OPENING BIDS & RESERVES
Review estimated values and suggested opening bids and reserves. Your team makes the final call.
- 01 Add photos and voice or typed details.
- 02 Get automated listing drafts, cleaned photos and price suggestions.
- 03 Review and refine before publishing.
PHOTO & VOICE-POWERED MOBILE INTAKE
See the AI tools in a demoAUTOMATED PRODUCT PHOTO CLEANUP
VOICE OR TYPED ITEM DETAILS
Morgan silver dollar. Date reads 1881. Liberty obverse shown. Reverse and mint mark need review.
LISTING DRAFTREVIEW BEFORE PUBLISHING
Suggested title & description
Illustrative amounts, not a coin appraisal. Review the mint mark, authenticity and grade before setting prices.
Editable draft and illustrative amounts.
Prebuilt sample with illustrative photos and amounts. Book a demo to see the live AI product generator, photo cleanup and mobile intake.
YOUR BRAND, FROM THE FIRST CLICK
Looks like you.
Works like Cobra.
Bring your logo and choose your colors and font. See your auction business take shape in the preview.
YOUR BRAND STUDIO
Pick any color. Preview text adjusts for contrast.
PNG, JPG or WebP · up to 5 MB. Preview only.
MB![Your uploaded business logo]()
Myrtle Beach Auction
THE COLLECTOR'S EDIT
A new home
for your next find.
Explore the collectionFEATURED LOT / 0281881 Morgan Silver Dollar
Current bid$85YOUR LOGO. YOUR COLORS. YOUR TYPE.
Interactive branding example, using Myrtle Beach Auction.
Less setup. More auction.
Make it yours.
Choose your logo, colors and type.
Bring your catalog.
Add photos, then review automated listing drafts and price suggestions.
Open the bidding.
Run the auction and manage winning bids through checkout.
SUBSCRIPTION PACKAGES · USD
One platform.
Your next level.
Your brand, your own website and database, and automated tools to prepare your next auction. Standard onboarding is a one-time $1,000.
THE COMPLETE CORE PLATFORM
Professional
$500/ month
+ 2% of gross auction sales
For auction businesses building their next chapter.
- Online, live and simulcast auctions
- Your logo, colors, fonts and domain
- Photo and voice-powered AI intake
- Automated listing prep and photo cleanup
- 5 staff accounts
- Standard onboarding and team training
MORE VOLUME. LOWER COMMISSION.
Scale
$1,000/ month
+ 1% of gross auction sales
For auction houses growing their monthly sales.
- Everything in Professional
- 10 staff accounts
- Expanded AI usage allowance
- Additional team training
- A lower commission as sales grow
BUILT AROUND YOUR OPERATION
Enterprise
Let’s talk
Custom subscription + commission
For multiple locations or more complex requirements.
- Complete auction platform
- Agreed staff and usage allowances
- Tailored rollout and onboarding
- Custom work scoped separately
- $1,000 standard setup
AI, media and streaming allowances are confirmed before onboarding. Payment processing, taxes, custom development and major migrations are separate. Onboarded customers can submit support tickets 24/7; our team responds during business hours.
SEE WHAT FITS
More sales.
More room to grow.
Compare subscription and commission together. Choose a package below to estimate your monthly cost at your sales volume.
$1,000USD · one-time standard setup
Brand configuration, payment-provider connection, staff setup, a training session and first-auction setup assistance.
View service informationYOUR MONTHLY COST · USD
What would your
month look like?
$
%
$
$0$100,000
Monthly subscription$500
Sales commission · 2%$400
Estimated monthly cost
subscription + commission$900
subscription + commission$900
First month, including setup
Adds the $1,000 one-time fee$1,900
Adds the $1,000 one-time fee$1,900
Based on the selected package and your gross auction sales. Setup is charged once. Payment processing, taxes and agreed additional services are separate. Your service agreement confirms the commission calculation.
YOUR QUESTIONS, ANSWERED
Before the first bid.
What does white-label include?
Your business name, logo, colors and typography lead the bidder experience. Auction Cobra supports your catalog, bidding and checkout.
Which auctions and devices are supported?
Run timed online, live or simulcast auctions connecting in-person and online bidders. Bidders can participate from phones, tablets or computers, with clear bid information and outbid alerts.
What does Auction Cobra automate?
Automated AI tools identify items from photos plus voice or typed details and draft titles and descriptions. Photo cleanup adds a white background. You also get estimated values and suggested opening bids and reserves for review, including during live auction cataloging.
Who approves the AI estimates and bids?
Your auction team reviews estimated values, suggested opening bids and reserves alongside the item details, then chooses what to publish.
How do the subscription and setup fees work?
Professional is $500 USD per month plus 2% of gross auction sales. Scale is $1,000 per month plus 1%. Enterprise is quoted individually. Standard setup is a one-time $1,000 fee. Included usage and the commission calculation are confirmed in your service agreement. Payment processing, taxes and agreed additional services are separate.
Can I see the platform before starting?
Book a demo to explore the live software and your branding. The page’s auction and AI walkthroughs use illustrative lots, bids, photos and amounts. Preview bids do not enter a real auction or charge a card. Planning ahead? Subscribe for product and onboarding updates.
LET’S PUT YOUR BUSINESS IN THE PICTURE
See your next
chapter in action.
Explore the bidding experience, AI tools and credit card processing with your auction business in mind.
- Your auction formats, branding and payment workflow.
- Photo and voice intake, automated AI drafts and photo cleanup.
- Estimated values and suggested bids and reserves.
YOUR BUSINESS.THE COBRA ENGINE.Still exploring? Get updates
Planning ahead?
Get availability, onboarding and product updates.